Big Food is making us sick - we need an EU sugar tax!

Why is this important?

Junk food giants like Coca-Cola, Kellogg's and Ferrero are fighting to keep our kids hooked on sugar. And blocking every rule that would stop them. [1]

Investigative journalists from ten countries exposed their dirty tactics: through unrelenting legal attacks they are pressuring our governments to stop any policy that could cut sugar consumption. Blocking taxes on sugar, limits on junk food ads, and clearer labelling of what we are eating. [2]

Too much sugar during childhood is linked to early obesity, diabetes and tooth decay. But these corporations are putting profits ahead of our children's health. [3]

Where sugar taxes have been introduced, they work. In Portugal, a sugar tax cut calories from sugary drinks by around 11%, the equivalent of 30 fewer sugar cubes per person each month. [4]

Now, imagine this across Europe. An EU-wide sugar tax would push companies toward healthier, nutritious alternatives. But Big Food will do everything it can to stop this. 

We can't let them win. The EU already has an EU-wide sugar tax on paper, but put it in a drawer once Big Food started their legal attacks. 

With the truth now out in the open, your voice will give our politicians the backbone they need to stand up to corporate bullying and put our children's health first. 

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